Designer maternity wear brand Tiffany Rose has unveiled its new wedding dress style with a clever concealed panel at the front so that brides can comfortably and discretely breastfeed on their special day.
The April Nursing Wedding Dress gives mums the chance to nurse privately and comfortably, with a unique wrap-around belt and concealed nursing panel. The dress looks like a regular bridal gown until it is opened – simply undo the belt to reveal easy access for nursing.
Company founder, Tiffany London, designed the dress after hearing more and more customer stories about breastfeeding on their wedding day, she says:
“We dress thousands of pregnant brides every year – yet even with best laid plans, babies tend to manage their own arrival times! This is why we have introduced our bestselling nursing occasion dress in a beautiful shade of ivory. The April nursing wedding gown is elegant and stylish, and at the same time allows mums the option to breastfeed discreetly during their special day, thanks to its hidden nursing panels and wrap-around silky satin ties.”
Using the April Nursing Wedding Dress is as easy as 1, 2, 3. Simply unwrap the ties for easy access, discretely feed using the nursing panel, then re-tie afterwards.
The April Nursing Wedding Dress by Tiffany Rose is available in both long and short lengths, and prices start at £189. Available 27th Feb 2017 from www.tiffanyrose.com. This innovative design is also available in Blush Pink, Arabian Nights and Black colourways for blooming bridesmaids and wedding guests.
Since launching the Tiffany Rose label in 2003, Tiffany Rose has been the favourite maternity brand of countless celebrities including Kimberley Walsh, Crown Princess Victoria and Princess Sofia of Sweden, Katherine Jenkins and Holly Willoughby.
In 2014 Tiffany decided that it was time to expand into non-maternity due to a mass of positive feedback on Tiffany Rose. Many customers stated their love for the fit and quality of the dresses and wished there was a non-maternity version of their favourite styles. From this, Tiffany Rose’s sister non-maternity brand Alie Street was born to provide premium British elegance to women everywhere.