BRITISH men are ditching going commando in favour of wearing manjamas, the latest trend to hit the British high-street according to new research.
- 58% of British men own at least one pair of manjamas
- Only 1 in 4 men now sleep commando
A survey of 1,089 British adults, by men’s fashion retailer Jacamo.co.uk has revealed that 58% own at least one pair of manjamas or an item of men’s loungewear, including pyjama bottoms, pyjama shorts, slippers, cardigans, dressing gowns and robes.
Just 1 in 4 men (26%) now sleep in the nude. This trend could in fact be being driven by the women in men’s lives. 41% of women would prefer their man to go to bed clothed. Male celebrities including Jamie Dornan, Ryan Reynolds and David Beckham are also getting in on the trend.
Rising in popularity, Jacamo has seen a 34% increase in sales of men’s loungewear in the last month, compared to this time last year. The survey found 30-40 year olds were most likely to own a pair of manjamas.
Sam Moran, ecommerce manager at Jacamo, commented: “It’s great to see that so many men are embracing the manjama, which is set to be a popular gifting item this Christmas. Women have been wearing stylish pyjamas for some time, and so there’s no reason why men can’t too. There are many versatile options out there, which provide men with comfort without having to compromise on style.”
Jacamo.co.uk is a leading online retailer of menswear, stocking fashion that fits direct to your door, providing a one-stop shop for every man’s clothing needs – whatever style, size or budget.