The Magic Returns from aden + anais!

aden + anais™, known for its modern muslin swaddles and premium baby wear, in partnership with Warner Bros. Consumer Products, announced that after the great success of the Harry Potter limited edition collection, it is bringing the magic back for babies and their families with the introduction of the new Harry Potter iconic collection. An ongoing collection in the portfolio designed in response to strong demand, the new aden + anais™ Harry Potter iconic collection is here to stay.

The collection features designs inspired by quintessential imagery from Hogwarts and beyond, including Snitch Dot™, Invisibility Cloak™, Hedwig™ and Hogwarts™ patterns. Products including swaddles, burpy bibs™, baby sleeping bags, and musy™ squares were designed to let Harry Potter fans share the charms of the Wizarding World with their children, families, and friends.

All  products featured in the premium muslin collection are breathable and versatile, ensuring little ones’ ultimate comfort from bedtime to mealtime to playtime.

“Fans loved our Harry Potter limited edition collection so much, we
wanted to bring back the magic with a collection that’s here to stay,” said
Christina Campisi, Director of Integrated Marketing, aden + anais™.
“We’re excited to share this iconic collection of magical muslin with
Wizarding World fans around the world, featuring some of the most
recognised imagery from Harry Potter films.”

The original collection patterns, also featured on the iconic collection, were created by Lauren Hauck, Associate Textile Designer, aden + anais™

“When I designed the original Harry Potter limited edition collection, each print was hand-drawn or hand-painted with everybody’s favorite magery in mind, and it’s exciting that we’re bringing the magic back with an all-new reimagined iconic collection for fans,” said Hauck. “I remember the images that sprung to life from the Harry Potter stories and wanted the prints to equally match every enchanting moment,” said Hauck.


A great gift for baby showers, or your own little ones, the aden + anais™ Harry Potter iconic collection features the Swaddle 4-pack (£46.95) OR Single Swaddle (£19.95): These muslin swaddles work as a swaddle, pushchair or nursing cover, burp cloth, tummy time blanket, changing pad cover and much more. Bring them with you from mealtime to playtime to bedtime.

Burpy Bib™ (£20.95): This 100% cotton muslin burpy bib™ doubles as an absorbent bib and burp cloth to keep you and your little one clean during and after mealtime. Generously sized fabric drapes over the baby’s
shoulders and snaps at the back for a breathable bib that catches the sneakiest of side dribbles and drools, or it can sit over your shoulder for a no-slip burp cloth.

Dream Blanket™ (£46.95): Made with four layers of 100% cotton muslin, this iconic blanket is perfect for both newborns and toddlers. The generously-sized blanket ensures tummy time, playtime, cuddle time and bedtime are nothing less than dreamy.

Light Sleeping Bag (£29.95): This 100% muslin light sleeping bag inspires a comfy night’s sleep. Impossible for little legs to kick off, the 1.0 TOG sleeping bag slips over baby’s pyjamas for an easy night, eliminating the stress of loose blankets in the crib, and zips open from the bottom for stealth nighttime changes.

Musy™ Squares (£21.00): Made from 100% cotton muslin, these musy™ squares are soft, absorbent and breathable, making them the perfect security blanket, makeshift bib, burpy cloth, and more. Plus, musy™ squares stay soft wash after wash, so bring on the spills, dribbles and baby burps!

The aden + anais™ Harry Potter iconic collection carries a story for the sweetest of all dreams. The collection is available on and at selected retailers in the U.K., including Childrensalon (online only), Selfridges, Harrods, and Natural Baby Shower.