The Baby Show Live @ Home is Back with a Bang

 The Baby Show – the UK’s leading pregnancy and parenting show is back bigger and better than ever for 2021 with The Baby Show Live @ Home from Friday 26 February to Sunday 28 February, 2021.  

Entering its 19th year as the trusted shopping destination for new parents, The Baby Show’s first 3-day event of 2021 will be a fully immersive virtual shopping experience, eliminating the need for lockdown parents to trawl the internet by curating the perfect blend of must-have baby products under one convenient digital roof from the comfort and safety of their own home. 


The show will include everything a new and expectant parent needs: a great shopping experience, unbiased product information and knowledgeable parenting advice. The action-packed schedule includes expert tips, advice and information to help guide and empower lockdown baby boomers through this challenging time.


Visitors will be able to shop the latest products and watch expert speakers discuss all things parenting using The Baby Show’s purpose-built Swapcard website and app.  Visitors can plan their schedule, enter competitions and access everything the show has to offer using the intuitive and easy-to-use digital platform.  


MadeForMums, the UK’s number one parenting product reviews site returns as the show’s headline media partner. Editor Susie Boone and her expert team will be providing their invaluable buggy buying guide, plus visitors can purchase the famous MadeForMums Goody Bags with their virtual pass and get it delivered straight to their door. 


Day One – Friday 26 February, 2021  

Friday is all about shopping, buying guides and product demonstrations!  With ‘non-essential’ shops closed, The Baby Show Live @ Home is the place to pick up everything needed for pregnancy, birth and beyond.  Mums-to-be can ditch the shopping bags and rest swollen feet while browsing the virtual stands of over 200 leading and boutique brands from the comfort of their sofa. 


Whether shopping for hospital bag essentials, cute outfits or researching the best baby buggies, carriers and gadgets, visitors can build wish lists, bookmark and speak directly to their favourite brands (many of whom are offering exclusive show discounts!), access expert advice, watch product demos, top product picks and purchase items in a convenient and simple format which revolutionises the whole shopping experience.  There will also be discussion forums for visitors to chat with other parents and parents-to-be to find the best products for their growing family.  Exhibiting brands include Beaba, MAM, Ergobaby, Chicco, Cybex, Joolz, Bugaboo and many more leading and boutique brands to be announced.


Days Two & Three – Saturday 27 and Sunday 28 February, 2021

Visitors will access the most up-to-date information and impartial advice for parents and parents-to-be on The Baby Show TV, a jam-packed live schedule including demonstrations, expert and guest speakers and panel discussions.


General Admission passes are free and include access to The Baby Show Shop, A-Z brand listing, buying guides, products demos, top product picks and Q&A discussions. Or an Access All Areas pass is £10/pp and includes the above, plus access to The Baby Show TV either live across the weekend or on-demand for up to seven days after the show. 


Expert and celebrity guest speaker panels: 

With its many years working with respected industry leaders within the parenting sphere, The Baby Show’s speakers are unrivalled and promise to deliver timely and useful information spanning the spectrum of parenting knowledge, including top tips and advice on birth, feeding, sleep, mental health and wellbeing, fitness, nutrition and more from over 40 expert and high-profile speakers. Celebrity guests will be announced in the run-up to the show.

Experts include:

  • Dr Zoe Williams – Pregnancy & Birth During the Pandemic
  • Annabel Karmel – Weaning Guru
  • Sandra Igwe – The Motherhood Group
  • Rachel Fitz-Desorgher – Sleep Myths Busted
  • Dr Pavan Minhas – Obstetric Doctor
  • Jenni Dunman from Daisy First Aid – Baby First Aid for Parents
  • Siobhan Miller – WTF is Hypnobirthing?
  • Lindsay Hookway – Supporting Stress Free Sleep for Families
  • Susie Boone – MadeForMums Buggy Buying Guide
  • Xaviera Plas-Plooij – The Wonder Weeks – The True Reason Every Baby Gets Fussy at Set Times


MadeForMums Goody Bags:

Everyone loves a goody bag!  The Baby Show ticket holders will be treated to the chance to get a MadeForMums Goody Bag worth £50, full of essentials for baby and mums-to-be, delivered straight to their door. For an additional £9.99 (includes P&P UK Mainland), visitors can purchase their goody bag at the same time as their ticket to the show.