aden + anais NEW spring 2018 collection

With Spring in the air, aden + anais, the global baby lifestyle brand that introduced the first muslin swaddle outside of Australia, has just unveiled its spring 2018 collection. Blooming with pops of primary colours and whimsical watercolours, the collection is a literal and figurative celebration of daring to colour outside the lines. aden + anais brings this theme to life implementing trend elements of the season.

“All manner of florals, both cut and stem, are still very important, showing up everywhere creating interesting patterns of wild flower vignettes in various techniques. Simplistic illustrations of animals combined with splashes of saturated primary colors are also very prevalent and offer a playful element to the collection”

explains Wendy Hoey, aden + anais Trend Forecaster.


The new collection captures the spirit of colouring outside of the lines with two print stories. Colour Pop expresses the wonder of a child’s imagination with hand-drawn dreamscapes of dinosaur fossils, city scenes and cave drawings marked by pops of primary colours. Petal Blooms features blossoming flowers and floating feathers whose overlapping brushstrokes of watercolors create a mesmerizing multidimensional depth.




These statement-making prints grace aden + anais’ most coveted muslin baby products, including a 4-pack of multi-purpose swaddles (£44.95), a light sleeping bag (£29.95), a single bandana bib (£8.00), a 3-pack of snap bibs (£19.95), a 3-pack of muslin squares (£19.95), and a 2-pack of security blankets (£16.95).


All items are made from the brand’s signature 100% cotton muslin, a soft, breathable fabric that allows for airflow ensuring baby’s ultimate comfort and parents’ peace of mind.