British girlswear brand, Oh…My Kidswear, is delighted to announce its first pop-up in Fenwick, Brent Cross from Saturday 24th September to Sunday 2nd October. The pop-up will on the 2nd floor in the childrenswear department and will provide customers with a chance to see the 35-piece AW16 collection in its entirety.
Launched one year ago, Oh…My fills a gap in the market for an occasionwear brand for stylish little ladies aged 4 – 12 years with a keen eye for fashion. The brand has quickly become known for its simple lines which combine effortlessly, bespoke statement prints and luxurious fabrics.
In addition to dresses, the AW16 collection includes chic blouses and tops, winter shorts and culottes, skirts and statement coats. Ethereal dream-like florals, voluminous dipped hemlines, origami pleats and innovative pleated panels teamed with jewelled bodices, delicate lace and embroidered panels all feature throughout this stand-out collection.
Commenting on the opening of the pop-up, Melanie Cassell, children’s wear buyer at Fenwick Brent Cross says: “Our customers are always excited to discover new brands, particularly occasionwear which is especially popular this time of year. The great thing about having a pop-up is that customers will be able to see the entire collection, I know our customers will particularly love Oh…My. The brand offers feminine and beautiful fabrics with pretty shapes.”
The pop-up will only be in Fenwick for 8 days so make sure to catch it while you can! For more information, visit www.ohmykidswear.co.uk