MORI Launches AW20 Collection

MORI, the baby essentials brand known for its super soft fabrics and socially conscious approach to manufacturing, has launched three new clothing ranges for AW20. Autumn and Knitwear Collections launch first followed by the Velour Collection on 15 September. The new collections will be available from and selected retailers.

Autumn Collection

The Autumn collection includes a range of day and sleepwear for boys and girls, in ages newborn up to 5- 6y. Featuring on-trend shades of blush, grey and khaki, the collection includes comfy sweatshirts (from £26), joggers (from £22), jumpsuits (from £36.50), dungarees (from £32.50), ruffle t-shirts (from £21), leggings (from £15), long-sleeved T-shirts (from £18.00), kimono cardigans (from £25.50),reversible coats (from £44.50), roll neck bodysuits (from £22), cosy snugsuits (from £54) and MORI’s award-winning sleepsuits (from £32.50), in a choice of plain khaki, blush and khaki stripes, and grey or khaki cloud prints.


Knitwear Collection

MORI’s unisex Knitwear collection includes a range of daywear in soft grey and mustard. Available in ages 0-3m up to 5-6y, the range includes jumpers (from £35.50), joggers (from £29.50), V-neck cardigans (from £39.50), dungarees (from £39.50), jumper and legging sets (from £50.50), roll neck bodysuit and dungarees outfits (from £61.50), hats (from £21), snood and hat set (from £40) and a winter accessories set (£41), which includes booties, mittens and a knitted bonnet hat (available separately for £19).

Velour Collection

Building on the success of MORI’s original velour collections which launched last year, the AW20 range is equally delightful in shades of blush and teal. Super comfy and cosy, this daywear collection is available in ages 0-3m up to 5-6y and features a range of sweatshirt styles, including an adorable Sherpa penguin sweatshirt, which is exceptionally soft and tactile (from £26), joggers (from £22), frill and plain dungarees (from £29.50, and a choice of outfit sets including sweater and joggers (from £48), dungaree and bodysuits (from £48), and high neck sweatshirt and leggings (from £41).

At its core, MORI is a brand that focuses on being kind to the world we live in and the wellbeing and health of families. The Autumn collections have been made with MORI’s signature fabric which is a unique blend of bamboo (70%) and organic cotton (30%), while the Knitwear and Velour collections have been made from 100% organic cotton.

MORI’s organic cotton has been grown using methods that have a low environmental impact, without harmful chemicals, pesticides or fertilizers. The farmers, millers, cutters & makers MORI use to source it are all treated & paid fairly, working in safe conditions so they can support their families & communities.

MORI’s bamboo from viscose is produced using a closed-loop process, whereby no chemicals enter the waste stream, and sourcing from sustainable raw materials. This makes the MORI fabric much less harmful to the planet than conventionally produced cotton or oil-based synthetics like polyester.