lights by TENA is enhancing its added value offering and improving customer experience by making a series of improvements to its ‘my PFF’ (my pelvic floor fitness) mobile application.
Along with a fresh new look and feel, the updated app, which guides women through their pelvic floor training, now includes three brand-new training tutorials with expert physiotherapist, Paula Igualada-Martinez. These new videos join the existing stable of features and benefits including two exercise options, which improve coordination and build endurance, alongside weekly progress tracking.
The app’s navigation has also been improved, making it even easier for consumers to set helpful daily reminders and learn about the importance of pelvic floor exercises.
As a weak pelvic floor is one of the key triggers of light bladder weakness, the app helps women to build strength and maintain control – providing additional support for the 1 in 3 UK women who experience little leaks*.
f used correctly, the app should help users see an improvement in their pelvic floor fitness in 12 weeks. For those part-way through their training, free samples of lights by TENA products can also be ordered straight from the app to help manage any little leaks before their strength progresses**.
This latest update supports lights by TENA’s aim to continually improve its products and services in-line with changing consumer requirements. By continuing to raise awareness of, and reinforce the importance of pelvic floor exercises as a way to prevent light bladder weakness, lights by TENA continues to offer consumers extra value over and above its range of purpose-made products.
“At lights by TENA we are dedicated to continually improving our products and services for the benefit of our customers. A big part of that is ensuring that we go above and beyond to provide support when it comes to managing light bladder weakness, and that is where ‘my PFF’ comes in”, explains brand manager for lights by TENA, Nicole Tyrer. “The updates we have made to our app ensures that women are more educated and better equipped to combat little leaks than ever before, in such a way that is individually tailored around their busy schedules.”
The ‘my PFF’ app is available on iOS and Android and is free for consumers to download. Simply visit lightsbytena/tips-and-training/pelvic-floor-fitness-app or the Apple or Android app store.
Manufactured by leading global hygiene and health company Essity, the lights by TENA range of discreet, comfortable and ultra-thin liners products be found in all good supermarkets and independent retailers.