Katie Piper’s new clothing line with Want That Trend

Author, TV presenter and charity campaigner Katie Piper, has launched her debut clothing collection with e-retailer Want That Trend.Com which includes skater, bodycon and maxi dresses with lace & floral details, and each piece was carefully selected by Katie and the Want That Trend team to ensure a versatile mix of pretty & flattering styles at an affordable price point. Most of the collection will also be available in sizes 6-24 and hero pieces in the collection include the Oriental Floral Jumpsuit (£39.95), White Crochet Belted Skater (£42.00) and Pink Diamond Bodycon (£44.95).  In keeping with Katie’s philanthropic work, £1.00 from the sale of each dress from will be donated to The Katie Piper Foundation, to support their great work with burns survivors.
Online retail giant and fashion brand, Want That Trend, was created by fashion lover and mother, Victoria Molyneux. When Victoria became a new mum, she noticed that there weren’t many clothes available that hid the body changes and insecurities that come after pregnancy. Realising that other women would also be in a similar position, she decided to take a new direction and combine her love of fashion with her knowledge of social media advertising, to create an online fashion business. Victoria harnessed the potential of using social media as a marketing platform, and combined it with the rise of the ‘selfie’ to photograph her garments. This has created an online award-winning business that has achieved a Facebook community of over 1.4 million fans and is a now an online fashion destination for women across the UK and beyond.

Victoria Molyneux, Founder of Want That Trend.com

Katie Piper comments:  ‘Being able to express myself through fashion has always been very important to me, so I couldn’t be more excited to launch my own collection with Victoria and the team at Want That Trend.Com. We all have body hang-ups, particularly as our bodies change after motherhood, but with the variety of styles within my collection I hope that every woman is able to find that perfect dress to make her feel like a million dollars!’

Victoria Molyneux, Founder of Want That Trend.com, comments:  ‘We are absolutely thrilled to be working with Katie for her debut clothing collection, and are so proud to support her work through The Katie Piper Foundation. As a company, we’ve grown quickly in the past 12-months, particularly with the help of our 1.4million social media followers! When we were looking at a possible celebrity partnership, Katie was the only and obvious choice for us – our customers love her and so do we! As a busy mother like myself, Katie and I wanted to work together to provide a collection that would hopefully inspire and give confidence to women of all shapes & sizes. I think we have succeeded in that goal!’
The Katie Piper Collection with Want That Trend.Com is available at wantthattrend.com from starting from £24.95