Goodbye Blue Monday, Hello Happy Monday with The Baby Show


Blue Monday is the day when statistically, we are at our lowest psychological ebb and is anticipated to be the gloomiest yet after a trying year of lockdown restrictions. Among the hardest hit have been new and expectant parents, who are suffering record levels of anxiety. Parenting groups are closed, hospital appointments cancelled and grandparents are shielding, but The Baby Show – the UK’s leading pregnancy and baby show – is here to let parents know they are not alone with a range of events and advice to unite pandemic parents and to help bring back the joy of parenthood!     

The Baby Show launched a range of free Instagram Live events aimed at helping mums and dads find their Zen again. The programme ran throughout the day with presentations from industry leaders covering all aspects of mind, body and soul recovery


Following on from Blue Monday’s events, The Baby Show’s first online show of 2021 will run from Friday 26 February to Sunday 28 February, 2021 and will be a fully immersive virtual experience focussing on uniting and supporting lockdown Baby Boomers around the globe. 

General admission for the full three days of the show is free to all and will give new and expectant parents the chance to shop all the latest market-leading products and services for pregnancy, birth and beyond in one place, from the comfort of their own home. Visitors can then pay a flat price of £10/pp for access all areas, including the action-packed live speaker schedule throughout Saturday and Sunday via their very own Baby Show TV, which will include live celebrity interviews, expert tips and advice, panel discussions, Q&As and information to help guide and empower parents through this challenging time.


Building on their 19 years as the trusted destination for new parents, The Baby Show will continue to support parents by adding more show dates and Instagram fun to the schedule throughout 2021. Virtual Passes for the February show go on sale to the general public on Tuesday 19 January.

Guests can access the following tickets from:

General Admission pass: This is free and includes: The Baby Show Shop with exclusive offers, Brands A-Z listing, Buying Guides, Product Demos and Brand Videos

Access All Areas pass: This is £10/pp and includes: All of the above plus Baby Show TV Live Talks, Discussions and Q&As, On-Demand Videos, Competitions, Product Sampling Area. Plus, the event will be open for a week after Sunday 28th February, so those with an Access All Areas pass can revisit any of the content via on-demand.

Visitors can get a 20% discount off Access All Areas passes for £8/pp when they subscribe to The Baby Show e-newsletter via or join their social community.