Colgate launches Two Minute Tales to help kids brush teeth

Popular children’s author writes brand new series called Two Minute Tales to get kids excited about brushing their teeth!

Encouraging children to brush their teeth from a young age can be challenging for parents. To help put an end to the daily tantrums, foot stomping and bedtime tears, Colgate has transformed the tooth brushing experience with your children, into a fun, exciting, bonding experience for all the family with the new Colgate Two Minute Tales.

Claire Freedman is a respected children’s author whose books, including Aliens Love Underpants and Dinosaurs Love Underpants, are known and loved by children across the world. Colgate has partnered with Claire to create 40 captivating two minute tales bound to delight and entertain little ones.  Whether you want to read about Sparkle the Tooth Fairy, Chewing Chester the dog, or Joey the bouncing kangaroo, Claire’s stories are tailored to captivate your little one for two minutes, ensuring they brush their teeth for the recommended time to help keep teeth healthy.





Claire Freedman comments, ‘I’m very excited to be partnering with Colgate on such a worthwhile campaign – encouraging children to brush their teeth whilst engaging them with listening to stories. I believe it’s so important to share that special reading time with children. I hope that Two Minute Tales will make tooth brushing a fun experience – for parents and children alike.’


Colgate has also released a new range of toothpastes for kids, which has been designed to make teeth brushing a fun experience your little ones will look forward to. The flavours and the convenient packaging with cute characters, paired with the Two Minute Tales is the perfect recipe to turn two minutes of brushing into two minutes of fun.





Simply visit to discover the tales. You just need to get your story telling voice ready, or you can listen to them on your tablet, phone or desktop. The stories will turn two minutes of brushing into two minutes of fun for your kids!


Lara Hancock, Editorial Director, Picture Books and Novelty, Schuster & Schuster explains: ‘We’re thrilled at Simon & Schuster to join forces with such a prestigious brand as Colgate and to be involved with this innovative and exciting campaign. This fabulous project has put a bright smile on all our faces!’


For further information on how to look after your children’s teeth visit