Blade & Rose launch Peter Rabbit™ Collection

British childrenwear brand Blade & Rose is launching the award-winning Peter Rabbit™ collection in Europe, with the range making its debut at Pitti Bimbo Florence from 22-24 June, 2022, for September and October preorders.

The nostalgic collection for girls and boys aged 0-4y – comprising of tops, leggings, socks, zip rompers, bibs and blankets – has been phenomenally successful with British children and parents alike, winning the prestigious Gift of the Year award in May, 2022.


Blade & Rose Founder, Amanda Peffer, says: “We are over the moon to have been awarded the European licence for the Peter Rabbit™ collection and are really excited to be able to share this wonderful range with our friends and neighbours on the continent! “Beatrix Potter’s classic Peter Rabbit™ stories invoke
wonderful childhood memories for so many of us, so it’s a real privilege to be a part of creating delightful
memories for future generations with our timeless Peter Rabbit™ collection.

“Pitti Bimbo is Europe’s leading childrenswear tradeshow and is the go-to destination for buyers and brands, so we felt this was the perfect place to showcase the collection. It’s fantastic to be exhibiting among some of the best childrenswear brands in the world!”